Copywriting

Minfos Brand Guide
Market Research, Business Analysis, Design, Copywriting
In my time at Minfos, I was involved in the visual design, UX, and UI design, as well as greater market research and business analysis. In the process, I became the resident Subject Matter Expert (SME) for Australian pharmacy in general. As a natural outgrowth of all this, I also ended up writing the Minfos brand guide.


Cloud Power, Microsoft (Initial Concept)
Design, Copywriting
This initial concept is very different from the final product, due to new a new branding release from Microsoft during the course of the project. I'm very fond of this concept though, as it does a great job of translating 'scary' IT applications into something non-geeks can understand and see the benefits of. The animated banner was finally done up in HTML5/CSS3 and stayed on the site until the refresh required by branding.


Collaborative Government in a Connected World, 4pp Brochure, Dimension Data

Design, Copywriting, Pre-Press
This was a surprisingly enjoyable project. I've always loved tech, so it's great fun translating 'tech-speek' into 'human-speek' - not something I got to do that often after Sun Microsystems was bought over by Oracle.



Onecloud - the Private Cloud for Governments and Enterprises, 2pp Datasheet, Dimension Data
Design, Copywriting, Pre-Press
Companion piece to Collaborative Government in a Connected World.



Cube Brand Guide, Prime Minister's Office, Singapore

Design & Conceptualisation, Branding, Copywriting
Though we ended up parting ways with this particular client, it was still a great learning experience - every client teaches you something! =)



Radius Identity & Branding Guides
Design & Conceptualisation, Branding, Copywriting
Part of a total corporate branding and identity revamp for Radius. The updated logo was a design suggested by the client. All other parts of the redesign, inclusive of but not limited to creative concepts, copywriting, tone and voice and more, by me.

 

Sun Net Talk Channel eDM, Sun Microsystems
Design & Conceptualisation, Branding, Copywriting, HTML
Sun Microsystems was one of the best clients I've ever worked with. Their branding team was strong, fast, and always spot-on, their management team smart and goal focused. Sun Microsystems had personality and courage, and the materials I worked with them to create over 3+ years (of which I have only a tiny sample here) were almost always a joy to produce. In many ways, Sun Microsystems taught me what 'Brand' means on a fundamental emotional level - see my rant about it here.


Project Blackbox Newsletter Recruitment eDM, Sun Microsystems
Design & Conceptualisation, Branding, Copywriting, HTML
Project Blackbox was one of the coolest Sun technologies I got to write for. An entire datacenter in a container, portable anywhere. Just imagine that. Sun Microsystems, I still miss you.


Clique Interactive: Company Name & Identity Change Announcement eDM
Design & Conceptualisation, Branding, Copywriting, HTML
eDM template announcing Clique Interactive's (formerly Addictis) new company name and brand.

 

Clique Interactive: Introductory eDM 1
Design & Conceptualisation, Branding, Copywriting, HTML
eDM template for follow-ups after an initial meeting. Casual and irreverent.

 

Clique Interactive: Introductory eDM 2
Design & Conceptualisation, Branding, Copywriting, HTML
eDM template for follow-ups after an initial meeting. Formal(ish).

 

Clique Interactive: Introductory eDM 3
Design & Conceptualisation, Branding, Copywriting, HTML
eDM template for follow-ups after an initial meeting. Rather crazed. For that special sort of client.